Semantics – Sales and Marketing Consulting for Technical Markets

Semantics is a consulting firm specializing in offering professional services to small and medium sized companies. Our belief is that an outside, unbiased opinion can greatly aid companies in maintaining focus, while bringing a fresh perspective to these companies. Through our industry experience, we have found that it is easy for employees to lose sight of business objectives, merely due to being so “engrossed in the battle”. This happens to every company, and that is when an impartial outside opinion can be of great assistance to make sure the corporate mission “stays on track”.

Our specific areas of expertise are in marketing, sales, and business planning. With over 30 years experience in marketing/sales within the high tech industry, we bring real world experience to help guide a company in times of transition. We have extensive experience in sales, marketing, and business plan development. We offer professional services for small to large scale projects where the client does not see a need to hire a full-time employee.

Some of the areas of expertise we offer:

Content Marketing

  • Content Marketing Strategy:
    • Business Case/Management Buy-in
    • Business Plan: goals, opportunities, obstacles
    • Build audience personas and purchasing road map
    • Develop Unique Selling Proposition (USP) (ideas, messages, differentiation)
    • Channel Plan (platforms, media, processes, objectives)
  • Content Marketing Implementation:
    • Inventory of Current Assets (web site, blogs, social media)
    • Map strategy (USP, channel plan) to goals
    • Keyword research/definition
    • Web Site SEO/SEM
    • Develop long-form content (white papers)
    • Develop short-form content (application notes, etc.)
    • Build “subject matter expert” reputation
    • Continuous measurement and refinement
content marketing
marketing

General Marketing

  • Business Plan development and writing.
  • Marketing and sales plans: develop, write, and implement.
  • Product positioning, product introduction planning, project strategies.
  • Strategic and tactical marketing and implementation.
  • Assessment of company market position and development of short and long term plans.
  • Networking and engagement with market Key Opinion Leaders (KOLs).
  • Public speaking on behalf of clients at industry trade events, etc.
  • Development of all Marketing Collaterals using Adobe Creative Suite (Illustrator, InDesign, Photoshop, Dreamweaver, etc.) or Affinity Suite.

Communication:

  • Writing
    • Technical writing and documentation.
    • “White Papers”.
    • Article writing for industry journals.
    • Other marketing documents: data sheets, brochures, etc.
    • Proposal writing
  • World Wide Web
    • Web site design/maintenance and strategy.
    • SEO/SEM Strategy and Implementation (Organic and Paid (Google AdWords) Search)
    • Social Media strategy and implementation
    • E-Commerce strategy and implementation.
sales

Sales:

  • Sales plan development.
  • Initial sales to early adopters
  • Sales training and motivation.
  • Hiring and management of sales personnel.