Miscellaneous musings on marketing and sales topics for high technology companies (and other random notes)…….
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The good thing about Science is that it’s true, whether or not you believe in it. Neil deGrasse Tyson While suppression of scientific thought is certainly not a new phenomenon, we currently stand at the precipice of a new “scientific…
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LinkedIn – Rapidly losing its professional relevance?
What triggered this… My LinkedIn feed recently featured a video carousel titled “A day in the life”, in which people (“influencers”) shared videos of their day: waking up, brushing teeth, the coffee shop they get their morning jolt from, etc.,…
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Science funding in the US – at a critical juncture!
A quick primer on US science funding: As someone who has spent many years in the scientific community, I am acutely aware of how science is funded in this country. So, the “science denial” and funding cutbacks of the current…
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AI Hype Update (it’s not getting any better!)
We’re still on “The peak of inflated expectations”: Since my original post on AI (AI – There’s something there, but don’t believe all the hype!), I have continued to follow the topic with great interest. Unfortunately, I don’t think we’ve…
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Understanding the Content Marketing Matrix for Effective Strategy
Content Marketing delivery Now that we’ve established the importance of content marketing, what methods will we use to deliver our messaging to the prospect base? There are certainly many different delivery methods available, with the absolute most important one being…