Author: Lew Brown
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AI – There’s something there, but don’t believe all the hype!
“AI” is hot on the “hype cycle” If you haven’t been inundated with promises, marketing hype and conspiracy theories about “artificial intelligence” recently, then you best check your pulse immediately! It’s everywhere: it’s driving your car, making us smarter and safer, taking away all our mundane tasks… or possibly taking our jobs away? If you’re…
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Read the classics (but don’t read too much!)
Some books are timeless! Over the years, I’ve run into several books that I found very helpful in making me understand the technical sales and marketing field. A couple of these are real standounts, so I call them “classics”: Crossing the Chasm by Geoffrey A. Moore Originally published in 1991 and now on it’s third…
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What’s the appeal of technical sales and marketing?
Why write a blog? With so much content already out there, what could I possibly contribute that would be new or valuable? These are the kinds of questions I’ve struggled with before starting this. But, in the end, I just said “go for it, and start writing”! Why not? If tree falls in the forest,…