Miscellaneous musings on marketing and sales topics for high technology companies (and other random notes)…….
-
Content Marketing delivery Now that we’ve established the importance of content marketing, what methods will we use to deliver our messaging to the prospect base? There are certainly many different delivery methods available, with the absolute most important one being…
-
Content Marketing for technical products – Now more than ever!
The internet changed technical sales In the “real old days” (pre-internet), when one needed to buy something, the first thing you did was contact sales in some fashion. Whether it be walking into a brick-and-mortar store or calling up a…
-
Laboratory instruments – some basic market positioning
Recently, I have been discussing product positioning with a company looking to introduce a new laboratory instrument. After a few of these conversations, an idea began to gel in my head about how to look at the lab instrumentation marketplace.…
-
AI – There’s something there, but don’t believe all the hype!
“AI” is hot on the “hype cycle” If you haven’t been inundated with promises, marketing hype and conspiracy theories about “artificial intelligence” recently, then you best check your pulse immediately! It’s everywhere: it’s driving your car, making us smarter and…
-
Read the classics (but don’t read too much!)
Some books are timeless! Over the years, I’ve run into several books that I found very helpful in making me understand the technical sales and marketing field. A couple of these are real standounts, so I call them “classics”: Crossing…