Miscellaneous musings on marketing and sales topics for high technology companies (and other random notes)…….
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What triggered this… My LinkedIn feed recently featured a video carousel titled “A day in the life”, in which people (“influencers”) shared videos of their day: waking up, brushing teeth, the coffee shop they get their morning jolt from, etc.,…
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Science funding in the US – at a critical juncture!
A quick primer on US science funding: As someone who has spent many years in the scientific community, I am acutely aware of how science is funded in this country. So, the “science denial” and funding cutbacks of the current…
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AI Hype Update (it’s not getting any better!)
We’re still on “The peak of inflated expectations”: Since my original post on AI (AI – There’s something there, but don’t believe all the hype!), I have continued to follow the topic with great interest. Unfortunately, I don’t think we’ve…
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Understanding the Content Marketing Matrix for Effective Strategy
Content Marketing delivery Now that we’ve established the importance of content marketing, what methods will we use to deliver our messaging to the prospect base? There are certainly many different delivery methods available, with the absolute most important one being…
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Content Marketing for technical products – Now more than ever!
The internet changed technical sales In the “real old days” (pre-internet), when one needed to buy something, the first thing you did was contact sales in some fashion. Whether it be walking into a brick-and-mortar store or calling up a…