Miscellaneous musings on marketing and sales topics for high technology companies (and other random notes)…….
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A quick primer on US science funding: As someone who has spent many years in the scientific community, I am acutely aware of how science is funded in this country. So, the “science denial” and funding cutbacks of the current…
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AI Hype Update (it’s not getting any better!)
We’re still on “The peak of inflated expectations”: Since my original post on AI (AI – There’s something there, but don’t believe all the hype!), I have continued to follow the topic with great interest. Unfortunately, I don’t think we’ve…
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Understanding the Content Marketing Matrix for Effective Strategy
Content Marketing delivery Now that we’ve established the importance of content marketing, what methods will we use to deliver our messaging to the prospect base? There are certainly many different delivery methods available, with the absolute most important one being…
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Content Marketing for technical products – Now more than ever!
The internet changed technical sales In the “real old days” (pre-internet), when one needed to buy something, the first thing you did was contact sales in some fashion. Whether it be walking into a brick-and-mortar store or calling up a…
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Laboratory instruments – some basic market positioning
Recently, I have been discussing product positioning with a company looking to introduce a new laboratory instrument. After a few of these conversations, an idea began to gel in my head about how to look at the lab instrumentation marketplace.…