Miscellaneous musings on marketing and sales topics for high technology companies (and other random notes)…….
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“AI” is hot on the “hype cycle” If you haven’t been inundated with promises, marketing hype and conspiracy theories about “artificial intelligence” recently, then you best check your pulse immediately! It’s everywhere: it’s driving your car, making us smarter and…
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Read the classics (but don’t read too much!)
Some books are timeless! Over the years, I’ve run into several books that I found very helpful in making me understand the technical sales and marketing field. A couple of these are real standounts, so I call them “classics”: Crossing…
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What’s the appeal of technical sales and marketing?
Why write a blog? With so much content already out there, what could I possibly contribute that would be new or valuable? These are the kinds of questions I’ve struggled with before starting this. But, in the end, I just…