Category: Technical Sales
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Read the classics (but don’t read too much!)
Some books are timeless! Over the years, I’ve run into several books that I found very helpful in making me understand the technical sales and marketing field. A couple of these are real standounts, so I call them “classics”: Crossing the Chasm by Geoffrey A. Moore Originally published in 1991 and now on it’s third…
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What’s the appeal of technical sales and marketing?
Why write a blog? With so much content already out there, what could I possibly contribute that would be new or valuable? These are the kinds of questions I’ve struggled with before starting this. But, in the end, I just said “go for it, and start writing”! Why not? If tree falls in the forest,…